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innovating brand storytelling analytic insight

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If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …

Leveraging AI Capabilities for Innovating Brand Storytelling Analytics Insight

#artificialintelligenceFeb-16-2020, 04:37:22 GMT

According to recent research by IDC, the total global spending on Artificial Intelligence (AI) systems will touch US$98 billion by 2023. Nearly 61% of marketers also say that AI is the most important aspect of their data strategy. This impact can be felt directly in the marketing communication of brands, helping them understand their key consumers while tailoring their offerings and messaging accordingly. There is a new intelligence in people's midst; chatbots, recommendation engines, algorithms, language processing, etc., are just the tip of the iceberg. AI is helping brands create engaging stories and campaigns.

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Technology: Information Technology > Artificial Intelligence > Natural Language (0.91)

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